Privacy Policy

This privacy policy explains how Pelonia collects, uses, and protects your personal data when you visit our website and use our services.

Last updated 22 March 2024


Pelonia is committed to safeguarding the privacy of our website visitors and service users. This privacy policy applies when we act as a data controller, meaning we determine how your personal data is processed.

We use cookies on our website. You will be prompted to consent to our use of cookies unless they are strictly necessary for our website and services to function.

How We Use Your Data

This section details the types of personal data we may collect, why we collect it, and the legal basis for processing it.

  • Website Usage Data: This may include your IP address, location, browser type, operating system, and how you navigate our website. We use this data to analyze website usage and improve our services. The legal basis for this processing is your consent or our legitimate interests in monitoring and improving the website.
  • Account Data: This includes your name and email address. We use this data to provide services and communicate with you. The legal basis for this processing is your consent.
  • Profile Data: This includes your name, email address, and profile picture on our website. The legal basis for this processing is your consent.
  • Customer Relationship Data: This includes your contact information and details of communication with us. We use this data to manage customer relationships, communicate with customers, and promote our products and services. The legal basis for this processing is your consent.
  • Transaction Data: This includes your contact details, card details, and details of purchases made through our website. We use this data to fulfill purchases and maintain proper records. The legal basis for this processing is our legitimate interests in running our website and business.
  • Notification Data: This includes your contact information if you subscribe to our email notifications or newsletters. We use this data to send you the relevant notifications. The legal basis for this processing is your consent.
Sharing Your Data with Others

We may disclose limited data to subcontractors like Google and FullStory to improve our website and services.  We may also share transaction data with payment processors to process payments and handle related inquiries.  We may also disclose your data when required by law or to protect your vital interests.

International Data Transfers

We have facilities in Stockholm.  Our website hosting is on Google Cloud Platform in Belgium, also deemed adequate. Some subcontractors are in the United States, which has been deemed adequate through the EU-US and Swiss-US Privacy Shield frameworks.

Retaining and Deleting Your Data

We retain your data only as long as necessary for the specific purpose it was collected.  Here's a breakdown of our data retention practices:

  • Personal data used for authentication is not retained once consent/subscription ends.
  • Customers can remove their non-personal data independently.
  • Customer data is backed up hourly but not retained for longer than a year.

We may retain some data to comply with legal obligations or protect your vital interests.


We may update this policy by publishing a new version on our website.  Please check back periodically to ensure you are happy with any changes.

Your Rights

This section summarizes your rights under data protection law.  For a full explanation, you should refer to the relevant laws and guidance. Here's a summary of your rights:

  • Access: You have the right to confirm we process your data and to request a copy of that data.
  • Rectification: You have the right to have any inaccurate data corrected.
  • Erasure: You have the right to request your data be deleted under certain circumstances.
  • Restriction of Processing: You have the right to restrict processing of your data under certain circumstances.
  • Objection to Processing: You can object to how we use your data in certain situations.
  • Data Portability: When your data is processed based on consent or a contract, you have the right to receive your data in a format that can be easily transferred to another service.
  • Complaint to a Supervisory Authority: You have the right to complain to a data protection authority if you believe we violate data protection laws.
  • Withdrawing Consent: If you previously consented to our use of your data, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at

About Cookies

Cookies are small files stored on your computer by websites you visit.  They typically do not contain personally identifiable information, but personal information we store about you may be linked to information stored in and obtained from

  • Persistent cookies: These cookies remain on your device until they expire or you delete them.
  • Session cookies: These cookies are temporary and are deleted once you close your web browser.

We use cookies to analyze website traffic and improve our website by using services like Google Analytics.  These services have their own privacy policies which you can view by following the links below:

Cookies Used by Our Service Providers

Our service providers may also use cookies on our website. You can find more information about these cookies in the privacy policies of the respective service providers.

Our Details
  • Pelonia owns and operates this website.
  • Our principal place of business is in Stockholm, Sweden
  • You can contact us through our website contact form or by email to

We hope this privacy policy clearly explains how we collect, use, and protect your data. If you have any questions, please don't hesitate to contact us.


Please contact us at if you have any questions or comments about this Privacy Policy or our personal information practices.